CREATIVE ADVERTISING : Burger King Asked Wendy’s To Prom Dance last year AND she said YES!!!

This creative genius stunt was pulled off by the Burger King USA's advertising agency  MullenLowe. Last year (2018) May, during the thick of the American Prom Dance season, a Burger King in Lynn, Massachusetts asked the Wendy's next door (very publicly) to prom via a storefront sign. This kind of a marketing stunt require not only a huge imagination on creative side by the agency, it also requires a lot of guts by the brand managers and marketing communications managers responsible for the brand. You never know how your arch-rival would respond and it could be humiliating and the brand could end-up being the laughing stock.

However, Burger King had the guts to ask Wendy out; “@WENDYS PROM?” and she responded like a sweet, all American country girl. Below is the tweet in which Wendy's responded to the obvious BK marketing stunt on Twitter by ACTUALLY SAYING YES but with a few conditions.

“OK, but don’t get handsy and we have to be home by 10,” Wendy’s tweeted.

Burger King then changed their sign and it's pretty adorable.

THE QUESTION IS - Will Sri Lankan ad agencies and their clients ever be this creative and risk taking.

Source : https://www.delish.com/food-news/a20648304/burger-king-asked-wendys-to-prom/