Tuesday, 8 December 2020

LAXAPANA BATTERIES PLC (LITE.N0000): Analysis of Fundamentals

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Fundamental analysis, in accounting and finance, is the analysis of a business's financial statements (usually to analyze the business...
Thursday, 3 December 2020

Price/Earnings Ratios for CSE S&P SL20 - Which S&P SL20 are over valued??

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What is P/E Ratio? The price-to-earnings ratio (P/E) is one of the most widely used metrics for investors and analysts to determi...
Sunday, 29 November 2020

Brand Architecture: Cargill's Ceylon Plc

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  A little bit of history Cargill's (Ceylon) PLC is a Sri Lankan Retail, FMCG, Banking and Restaurant company which is listed on the Col...

What in the world is Brand Architecture?

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Brand Architecture: Yet another confusing branding jargon? Not exactly! The term architecture has many meanings. Apart from the most commo...

What is Brand Purpose? - How to create a purpose for your brand!

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What is the purpose of a brand? The biggest mistake that businesses make when asking “what is the purpose of a brand?” is assuming that thei...
Tuesday, 16 April 2019

CREATIVE ADVERTISING : Burger King Asked Wendy’s To Prom Dance last year AND she said YES!!!

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This creative genius stunt was pulled off by the Burger King USA's advertising agency  MullenLowe. Last year (2018) May, during the ...

2019, The Year of New Retail in Sri Lanka

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The 2018 brought new retail experiences to Sri Lankan consumer. Not only did a number of new players entered the organised retail space i...
Saturday, 12 January 2019

ACADEMIC NEWS : Russell Group university courses are providing less than six hours a week face-to-face teaching – despite raking in fees of £9,250 per year

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UK - Russell Group university courses are providing less than six hours a week face-to-face teaching – despite raking in fees of £9,250 p...
Thursday, 11 October 2018

HUMAN RESOURCES : Amazon's AI Human Resources assistant gets unplugged for being sexist!!!

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Amazon.com's machine-learning specialists uncovered a big problem: their new recruiting engine did not like women. The team had...
Tuesday, 2 October 2018

STRATEGY : Why great companies fail? The case of Nokia, IBM and Kodak

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This article is an edited version of "Why Successful Companies Usually Fail" from INSEAD knowledge portal. The original article ca...